Accepting the news and living with the awareness of a tumor is never easy, neither for the patient who suddenly feels her or his fragility, nor for the oncologist who has to choose the right words through which to communicate each time. That's why Istituto Gentili are sponsoring the #maicosivicini campaign created by Clinical Prospectives in Oncology. Through a series of videos, produced with the help of Dr. Claudia Yvonne Finocchiaro, Psychologist Psychotherapist expert in supporting cancer patients, critical moments of therapies and how to deal with them,  psychologically for the patient and communicatively for the oncologist, are told. The aim is to support a medical patient relationship that can help both figures to approach the therapy.